Call Report HJ Plumbing · hjplumbing.com.au Google Ads · 20 tracked calls · 17 Aug to 28 Sep 2026

20 calls from Google Ads,
and half of them
were real job enquiries.

Every tracked phone call HJ Plumbing received from Google Ads and the website over six weeks. Below: how many calls were answered, which campaigns made the phone ring, how volume moved week to week, the full call log, and what we would change next.

20
Tracked phone calls, 10 in August and 10 in September
90%
Answer rate, with 18 answered and 2 missed
10
Qualified calls lasting 60 seconds or longer
1:14
Average call length, 24m 44s of total talk time
Prepared for
HJ Plumbing
Plumbing · Sunshine Coast QLD · hjplumbing.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital · SEO, AEO & Google Ads
01 · Call Overview

The phone is ringing

Google Ads drove 20 tracked calls between 17 August and 28 September. Nine in ten were answered, and half ran longer than a minute, which is the usual sign of a genuine job enquiry rather than a hang-up or wrong number.

18
Calls answered by the HJ Plumbing team
2
Missed calls, both early morning with no caller ID
12
Unique callers with a number shown
6
Calls with no caller ID recorded
Qualified60 seconds or longer
1050% of calls
Short answeredUnder 60 seconds
840% of calls
MissedNot answered
210% of calls
02 · Calls by Campaign

Where the calls came from

Performance Max was the main call driver with 13 of the 20 calls. General Search produced fewer calls but a higher share of them were qualified. Every call bar one came from a mobile tap-to-call.

13
Calls from Leads-Performance Max, 6 of them qualified (46%)
7
Calls from FD General Search, 4 of them qualified (57%)
19
Mobile click-to-call, plus 1 manually dialled from the website
Performance MaxLeads-Performance Max
1365% of calls
General SearchFD General Search
735% of calls
From the adCall button on the ad
1365% of calls
From the websiteTracked site number
735% of calls
03 · Weekly Call Volume

Volume peaked in late August

Calls peaked at 7 in the week of 31 August and eased through September. Call quality held up well though: all five calls from 13 September onward were answered and ran between 38 seconds and 3.5 minutes.

Week of 17 AugMon 17 to Sun 23 Aug
3CALLS
Week of 24 AugMon 24 to Sun 30 Aug
4CALLS
Week of 31 AugMon 31 Aug to Sun 6 Sep
7CALLS
Week of 7 SepMon 7 to Sun 13 Sep
2CALLS
Week of 14 SepMon 14 to Sun 20 Sep
2CALLS
Week of 21 SepMon 21 to Sun 27 Sep
1CALL
Week of 28 SepPartial week, Mon 28 Sep
1CALL
04 · Full Call Log

Every call, one by one

All 20 tracked calls in date order. Qualified means the call ran 60 seconds or longer. Google Ads reports call times in hourly blocks.

DateTimeCallerDurationStatusSourceCampaign
Mon 17 Aug8:00 AM0466 315 6443:36QualifiedWebsite · Manually dialledFD General Search
Mon 17 Aug2:00 PM0422 231 8283:32QualifiedAd · Click-to-callLeads-Performance Max
Wed 19 Aug11:00 AM0466 736 6010:20AnsweredWebsite · Click-to-callFD General Search
Wed 26 Aug6:00 AMNo caller ID0:00MissedAd · Click-to-callLeads-Performance Max
Thu 27 Aug1:00 PM0419 123 1581:10QualifiedAd · Click-to-callLeads-Performance Max
Sat 29 Aug12:00 PMNo caller ID0:06AnsweredWebsite · Click-to-callLeads-Performance Max
Sun 30 Aug10:00 AM0431 237 4771:09QualifiedWebsite · Click-to-callFD General Search
Mon 31 Aug6:00 AM0411 523 5422:11QualifiedAd · Click-to-callFD General Search
Mon 31 Aug8:00 AMNo caller ID0:00MissedAd · Click-to-callLeads-Performance Max
Mon 31 Aug2:00 PM0432 305 7090:23AnsweredAd · Click-to-callLeads-Performance Max
Wed 2 Sep8:00 AM0418 980 3032:24QualifiedAd · Click-to-callLeads-Performance Max
Fri 4 Sep11:00 AM0431 237 4771:15QualifiedWebsite · Click-to-callFD General Search
Sat 5 Sep2:00 PMNo caller ID0:05AnsweredWebsite · Click-to-callFD General Search
Sun 6 Sep6:00 AMNo caller ID0:05AnsweredAd · Click-to-callLeads-Performance Max
Thu 10 Sep1:00 PMNo caller ID0:00AnsweredAd · Click-to-callLeads-Performance Max
Sun 13 Sep7:00 AM0426 163 5510:38AnsweredAd · Click-to-callLeads-Performance Max
Wed 16 Sep9:00 AM0431 237 4770:49AnsweredWebsite · Click-to-callFD General Search
Thu 17 Sep8:00 AM0420 402 3583:34QualifiedAd · Click-to-callLeads-Performance Max
Thu 24 Sep7:00 AM0432 581 7421:59QualifiedAd · Click-to-callLeads-Performance Max
Mon 28 Sep7:00 AM0490 533 3721:28QualifiedAd · Click-to-callLeads-Performance Max
05 · Findings & Next Steps

What the calls tell us

The pattern in the log points to a few simple changes that would protect more leads and push Google toward the callers who turn into booked jobs.

1Priority

Cover the early-morning window

11 of 20 calls came in before 10:00 AM, and both missed calls landed at 6:00 AM and 8:00 AM.

Calls before 10:00 AM11 of 20 calls
Missed calls in that window2 of 2 missed
2Lost leads

Missed calls can't be returned

Both missed calls came through Performance Max with no caller ID, so there was no number to call back.

Wed 26 Aug, 6:00 AMPerformance Max · no caller ID
Mon 31 Aug, 8:00 AMPerformance Max · no caller ID
3Repeat caller

One customer called three times

0431 237 477 called through General Search on three separate dates, which points to an ongoing or returning job.

Sun 30 Aug · Fri 4 Sep · Wed 16 Sep3 calls · 3m 13s total
!

Short calls and weekend demand

Four answered calls lasted 6 seconds or less. These are usually hang-ups, wrong numbers or callers reaching voicemail, and are worth checking against your own phone records. 5 of 20 calls also came in on a Saturday or Sunday, so weekend availability is paying off.

✓

Next steps

Confirm which calls became jobs. Let us know which of the 10 qualified calls turned into booked work so we can measure cost per job and move budget to the campaign that books the most.
Lift September call volume. We will review Performance Max and General Search bids and budgets to bring calls back toward the late-August peak.
Count only 60 second calls as conversions. This trains Google's bidding toward genuine enquiries rather than short hang-ups.
Fresh Digital · Australia's Digital Partner · SEO, AEO & Google Ads
mitch.g@freshdigital.com.au  ·  1300 720 265  ·  freshdigital.com.au
Report period 17 August to 28 September 2026 · call data from Google Ads call details